8 Ways to Keep Your Screens Looking Brand New






1. Toddy Gear Smart Cloths


Toddy Gear brings coutre to screen cleaning with its line of Smart Cloths. Elegantly designed with dual-sided 100% microfiber cleaning surfaces, these are more than just cleaning tools — they’re a fashion statement. $ 14.99 Cleaning Pro Tip: Press gently when cleaning screens, LCD monitors in particular, because too much pressure can damage pixels or cause them to burn out faster than normal.


Click here to view this gallery.






[More from Mashable: Find the Right Maid Service with Bidmycleaning]


Holding your shiny new device in your hand — the one you’ve been cooing over since its release date was announced before the holidays — you’re giddy with excitement. All your shiny new toys have plastic factory screen protectors that you’ll soon discard, but no matter — you just can’t help but slide and swipe your fingers across your screens.


Those protectors had some merit when it came to keeping your shiny new screen clean. Over time and with use, grease and dust will accumulate and smudge across your screen. The screens of yesteryears were made of glass and could be easily cleaned with water or other household products. Today, device screen are likely LCD or Plasma and require more care than older CRT monitors did.


Relax though, no need to worry. There are ways to keep your screens looking shiny and new, like it just came out of the box.


Click through the gallery above for some tips and helpful products to keep your devices spic and span. Let us know your secret techniques for clean screens in the comments.


Image courtesy of Flickr, SJL


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Gen. Norman Schwarzkopf, Commander in Persian Gulf War, Dies at 78















12/27/2012 at 08:10 PM EST



H. Norman Schwarzkopf, the Army general who commanded coalition forces in the Persian Gulf War against Saddam Hussein, died Thursday in Tampa, Fla., at age 78.

The cause of death was not immediately known. His death was confirmed to the Associated Press by a source.

Known as "Stormin' Norman" for his volcanic temper, the decorated Vietnam War combat soldier became a familiar face from his many press conferences during Operation Desert Storm in 1991.

Under his leadership during the presidency of George H.W. Bush, coalition forces drove Hussein's troops out of Kuwait, which Iraq had invaded, with relatively few coalition casualties, but the Iraqi leader remained in power.

Hussein would ultimately be left for Bush's presidential son, George W. Bush, to contend with.

After the Gulf War, Schwarzkopf became a television military analyst and went into a quiet retirement in Florida to write his memoirs.

The elder Bush, now hospitalized in intensive care, said in a statement that Schwarzkopf was a "true American patriot and one of the great military leaders of his generation."

"More than that, he was a good and decent man – and a dear friend," says Bush. "Barbara and I send our condolences to his wife Brenda and his wonderful family."

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Kenya hospital imprisons new mothers with no money


NAIROBI, Kenya (AP) — The director of the Pumwani Maternity Hospital, located in a hardscrabble neighborhood of downtown Nairobi, freely acknowledges what he's accused of: detaining mothers who can't pay their bills. Lazarus Omondi says it's the only way he can keep his medical center running.


Two mothers who live in a mud-wall and tin-roof slum a short walk from the maternity hospital, which is affiliated with the Nairobi City Council, told The Associated Press that Pumwani wouldn't let them leave after delivering their babies. The bills the mothers couldn't afford were $60 and $160. Guards would beat mothers with sticks who tried to leave without paying, one of the women said.


Now, a New York-based group has filed a lawsuit on the women's behalf in hopes of forcing Pumwani to stop the practice, a practice Omondi is candid about.


"We hold you and squeeze you until we get what we can get. We must be self-sufficient," Omondi said in an interview in his hospital office. "The hospital must get money to pay electricity, to pay water. We must pay our doctors and our workers."


"They stay there until they pay. They must pay," he said of the 350 mothers who give birth each week on average. "If you don't pay the hospital will collapse."


The Center for Reproductive Rights, which filed the suit this month in the High Court of Kenya, says detaining women for not paying is illegal. Pumwani is associated with the Nairobi City Council, one reason it might be able to get away with such practices, and the patients are among Nairobi's poorest with hardly anyone to stand up for them.


Maimouna Awuor was an impoverished mother of four when she was to give birth to her fifth in October 2010. Like many who live in Nairobi's slums, Awuor performs odd jobs in the hopes of earning enough money to feed her kids that day. Awuor, who is named in the lawsuit, says she had saved $12 and hoped to go to a lower-cost clinic but was turned away and sent to Pumwani. After giving birth, she couldn't pay the $60 bill, and was held with what she believes was about 60 other women and their infants.


"We were sleeping three to a bed, sometimes four," she said. "They abuse you, they call you names," she said of the hospital staff.


She said saw some women tried to flee but they were beaten by the guards and turned back. While her husband worked at a faraway refugee camp, Awuor's 9-year-old daughter took care of her siblings. A friend helped feed them, she said, while the children stayed in the family's 50-square-foot shack, where rent is $18 a month. She says she was released after 20 days after Nairobi's mayor paid her bill. Politicians in Kenya in general are expected to give out money and get a budget to do so.


A second mother named in the lawsuit, Margaret Anyoso, says she was locked up in Pumwani for six days in 2010 because she could not pay her $160 bill. Her pregnancy was complicated by a punctured bladder and heavy bleeding.


"I did not see my child until the sixth day after the surgery. The hospital staff were keeping her away from me and it was only when I caused a scene that they brought her to me," said Anyoso, a vegetable seller and a single mother with five children who makes $5 on a good day.


Anyoso said she didn't have clothes for her child so she wrapped her in a blood-stained blouse. She was released after relatives paid the bill.


One woman says she was detained for nine months and was released only after going on a hunger strike. The Center for Reproductive Rights says other hospitals also detain non-paying patients.


Judy Okal, the acting Africa director for the Center for Reproductive Rights, said her group filed the lawsuit so all Kenyan women, regardless of socio-economic status, are able to receive health care without fear of imprisonment. The hospital, the attorney general, the City Council of Nairobi and two government ministries are named in the suit.


___


Associated Press reporter Tom Odula contributed to this report.


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The Italian Paradox on Refugees


Massimo Berruti for the International Herald Tribune


More than 800 refugees inhabit Salaam Palace, an abandoned building on the outskirts of Rome.










ROME — The abandoned building on the outskirts of Rome, colloquially known as the Salaam Palace, was once a sparsely populated shelter where new arrivals from Africa — fleeing war, persecution and economic turmoil — squatted to create their own refuge.




Over the years, scattered mattresses were joined by sloppily plastered plywood walls, slapdash doors and scavenged furniture. Today an irregular warren of cubbyholes includes a small restaurant and a common room. On a recent cold afternoon, a hammer clinked as a bathroom was added to a one-room home where an oven door was left open for heat.


Today more than 800 refugees inhabit Salaam Palace, and its dilapidation and seeming permanence have become a vivid reminder of what its residents and others say is Italy’s failure to assist and integrate those who have qualified for asylum under its laws.


Salaam Palace and an expanding population in shantytowns elsewhere in Italy are the result of what refugee agencies say is an Italian paradox surrounding asylum seekers here. The country has a good record of granting asylum status, but a disgraceful follow-through, they say, characterized by an absence of resources and a neglect that adds unnecessary hardship to already tattered lives and is creating a potential tinderbox for social unrest.


“Italy is quite good when in the asylum procedure, recognizing 40 percent, even up to 50 percent of applicants in some years,” said Laura Boldrini, the spokeswoman in Italy for the U.N. high commissioner for refugees. “What is critical is what comes after.”


Italy has only about 3,150 spots in its state-funded asylum protection system, where refugees receive government assistance. Waiting lists are astronomical. “If you’re not lucky to get one of those, you’re on your own,” Ms. Boldrini said. “You have to find a way to support yourself, learn the language, get a house and a job.”


That has certainly been the experience of those in Salaam Palace. Some have been living in the abandoned university building since early 2006, when it was occupied by a group of refugees with the help of an organized squatters’ association.


Most fled a life of war and hardship in Sudan and the Horn of Africa. Nearly all have refugee status, or some form of protection, but they have been unable to find steady work in Rome. Italy’s economic crisis has made the challenge all the harder.


“We escaped one war to find another kind of war — 800 people crammed in a palazzo,” said Yakub Abdelnabi, a resident of Salaam Palace who left Sudan in 2005.


Last summer, the Council of Europe commissioner for human rights, Nils Muiznieks, visited Salaam Palace and was struck by the “destitute conditions” of its residents and “the near absence of an integration framework” for refugees in Italy, according to a report issued in September.


Mr. Muiznieks “witnessed the shocking conditions in which the men, women and children were living in this building, such as one shower and one toilet shared by 250 persons,” the report said.


Apart from volunteers, the residents had “no guidance” in finding work, going to school or dealing with administrative burdens. “This has effectively relegated these refugees or other beneficiaries of international protection to the margins of society, with little prospect of improvement in their situation,” the report said.


To grant access to social assistance, the local authorities often demand documents that are impossible for the refugees to obtain. Occasional government-financed projects designed to remedy the situation have had negligible impact, residents said.


Though immigrants have access to medical care, many are leery of navigating the labyrinthine national health system, which is why on a blustery December day medical students had volunteered to provide flu shots to some residents of the Salaam Palace in an improvised health clinic, amid cigarette butts and empty beer bottles.


“This is the worst time of the year, when the risk of epidemic is high,” said Dr. Donatella D’Angelo, president of a volunteer association that provides weekly health care at Salaam Palace.


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‘We Are Young’ Performed on Vintage Computer Parts






Old computer parts find new life as rock stars with a little help from YouTube user BD594. The “band” — we’ll just call ‘em the Ctrl-Alt-Deletes — perform a delightfully geeky rendition of the hit fun. song “We Are Young.”


[More from Mashable: If Santa Were a Hipster]






Vintage hard drives provide the beat as a Yamaha CX-5 tickles the ivories and an HP Scanjet 3C plays frontman with the vocals. Pssh, and you thought the Rolling Stones looked old and outdated.


[More from Mashable: 10 People Who Suffered Awkward Christmas Moments]


BONUS: Top 12 Memes of the Year


12. Photobombing Stingray


Five years ago, three college girls on a Caribbean vacation got a serious case of the heebeejeebies when a stingray photobombed their “say cheese” moment. The hilarious photograph could have ended up as just a fond vacay memory if it weren’t for a friend, who shared the image on Reddit in September of this year.


Click here to view this gallery.


Thumbnail image courtesy of YouTube, BD594


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Kate Winslet Marries in Secret















12/26/2012 at 09:10 PM EST



Talk about a Titanic secret.

Kate Winslet has tied the knot with Richard Branson's nephew, Ned Rocknroll, her rep tells PEOPLE.

"I can confirm that Kate Winslet married Ned Rock'nRoll in NY earlier this month in a private ceremony attended by her two children and a very few friends and family," the rep says. "The couple had been engaged since the summer."

According to British media reports, Leonardo DiCaprio gave away the bride in a ceremony so secret that the bride and groom's parents didn't know about it.

The Oscar-, Golden Globe- and Emmy-winning actress, 37, has been dating Rocknroll, 34, (his legal name) since fall of 2011.

In August 2011, she and Rocknroll were on the same Caribbean island owned by Branson when a fire broke out and Winslet rescued Branson's 90-year-old mother.

Winslet previously was married to Sam Mendes and Jim Threapleton.

Reporting by JULIE JORDAN

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Predicting who's at risk for violence isn't easy


CHICAGO (AP) — It happened after Columbine, Virginia Tech, Aurora, Colo., and now Sandy Hook: People figure there surely were signs of impending violence. But experts say predicting who will be the next mass shooter is virtually impossible — partly because as commonplace as these calamities seem, they are relatively rare crimes.


Still, a combination of risk factors in troubled kids or adults including drug use and easy access to guns can increase the likelihood of violence, experts say.


But warning signs "only become crystal clear in the aftermath, said James Alan Fox, a Northeastern University criminology professor who has studied and written about mass killings.


"They're yellow flags. They only become red flags once the blood is spilled," he said.


Whether 20-year-old Adam Lanza, who used his mother's guns to kill her and then 20 children and six adults at their Connecticut school, made any hints about his plans isn't publicly known.


Fox said that sometimes, in the days, weeks or months preceding their crimes, mass murderers voice threats, or hints, either verbally or in writing, things like "'don't come to school tomorrow,'" or "'they're going to be sorry for mistreating me.'" Some prepare by target practicing, and plan their clothing "as well as their arsenal." (Police said Lanza went to shooting ranges with his mother in the past but not in the last six months.)


Although words might indicate a grudge, they don't necessarily mean violence will follow. And, of course, most who threaten never act, Fox said.


Even so, experts say threats of violence from troubled teens and young adults should be taken seriously and parents should attempt to get them a mental health evaluation and treatment if needed.


"In general, the police are unlikely to be able to do anything unless and until a crime has been committed," said Dr. Paul Appelbaum, a Columbia University professor of psychiatry, medicine and law. "Calling the police to confront a troubled teen has often led to tragedy."


The American Academy of Child & Adolescent Psychiatry says violent behavior should not be dismissed as "just a phase they're going through."


In a guidelines for families, the academy lists several risk factors for violence, including:


—Previous violent or aggressive behavior


—Being a victim of physical or sexual abuse


—Guns in the home


—Use of drugs or alcohol


—Brain damage from a head injury


Those with several of these risk factors should be evaluated by a mental health expert if they also show certain behaviors, including intense anger, frequent temper outbursts, extreme irritability or impulsiveness, the academy says. They may be more likely than others to become violent, although that doesn't mean they're at risk for the kind of violence that happened in Newtown, Conn.


Lanza, the Connecticut shooter, was socially withdrawn and awkward, and has been said to have had Asperger's disorder, a mild form of autism that has no clear connection with violence.


Autism experts and advocacy groups have complained that Asperger's is being unfairly blamed for the shootings, and say people with the disorder are much more likely to be victims of bullying and violence by others.


According to a research review published this year in Annals of General Psychiatry, most people with Asperger's who commit violent crimes have serious, often undiagnosed mental problems. That includes bipolar disorder, depression and personality disorders. It's not publicly known if Lanza had any of these, which in severe cases can include delusions and other psychotic symptoms.


Young adulthood is when psychotic illnesses typically emerge, and Appelbaum said there are several signs that a troubled teen or young adult might be heading in that direction: isolating themselves from friends and peers, spending long periods alone in their rooms, plummeting grades if they're still in school and expressing disturbing thoughts or fears that others are trying to hurt them.


Appelbaum said the most agonizing calls he gets are from parents whose children are descending into severe mental illness but who deny they are sick and refuse to go for treatment.


And in the case of adults, forcing them into treatment is difficult and dependent on laws that vary by state.


All states have laws that allow some form of court-ordered treatment, typically in a hospital for people considered a danger to themselves or others. Connecticut is among a handful with no option for court-ordered treatment in a less restrictive community setting, said Kristina Ragosta, an attorney with the Treatment Advocacy Center, a national group that advocates better access to mental health treatment.


Lanza's medical records haven't been publicly disclosed and authorities haven't said if it is known what type of treatment his family may have sought for him. Lanza killed himself at the school.


Jennifer Hoff of Mission Viejo, Calif. has a 19-year-old bipolar son who has had hallucinations, delusions and violent behavior for years. When he was younger and threatened to harm himself, she'd call 911 and leave the door unlocked for paramedics, who'd take him to a hospital for inpatient mental care.


Now that he's an adult, she said he has refused medication, left home, and authorities have indicated he can't be forced into treatment unless he harms himself — or commits a violent crime and is imprisoned. Hoff thinks prison is where he's headed — he's in jail, charged in an unarmed bank robbery.


___


Online:


American Academy of Child & Adolescent Psychiatry: http://www.aacap.org


___


AP Medical Writer Lindsey Tanner can be reached at http://www.twitter.com/LindseyTanner


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Asian shares up with eye on "fiscal cliff"; yen slips more

TOKYO (Reuters) - Asian shares rose on Thursday amid caution as U.S. lawmakers prepared to resume negotiations to avoid a fiscal crunch by December 31, while the yen hit a 21-month low against the dollar on the prospect of drastic monetary easing and massive state spending.


European shares were seen returning from the Christmas holiday break with a fall, financial spreadbetters predicting London's FTSE 100 <.ftse>, Paris's CAC-40 <.fchi> and Frankfurt's DAX <.gdaxi> would open down as much as 0.6 percent.


A 0.1 percent gain in U.S. stock futures suggested a firm Wall Street start. <.l><.eu><.n/>


MSCI's broadest index of Asia-Pacific shares outside Japan <.miapj0000pus> was up 0.3 percent, with Australian shares <.axjo> also adding 0.3 percent. Hong Kong shares <.hsi> rose 0.4 percent to a near 17-month high, although Shanghai <.ssec> steadied after earlier touching their highest level since July.


In a sign that there may be a way to break the deadlock in the U.S. Congress, Republican House of Representatives Speaker John Boehner urged the Democrat-controlled Senate to act to pull back from the cliff and offered to at least consider any bill the upper chamber produced.


U.S. President Barack Obama will try to revive budget crisis talks which stalled last week when he returns to Washington on Thursday after cutting short his Christmas holiday in Hawaii.


"There is no easy way to resolve the U.S. fiscal cliff, but there should be a compromise at some point and that's what the market is looking for," said Tetsu Emori, a commodity fund manager at Astmax in Tokyo.


Economists warn that the "fiscal cliff" of higher taxes and spending cuts worth $600 billion could hurl the world's largest economy into recession, dragging other economies with it.


Such concerns underpinned the dollar as the fiscal impasse continues to sap investor appetite for risky assets, raising the dollar's safe-haven appeal.


"Most risk assets will probably remain range-bound until we get a clearer indication of what to expect from the fiscal cliff negotiations," said Stan Shamu, a strategist at IG Markets.


There were some signs of economic improvement in the Asian region, with data showing profits earned by China's industrial companies jumped 22.8 percent in November from a year earlier, accelerating from October's 20.5 percent.


London copper rose 1.7 percent to a one-week high of $7,932 a tonne on the positive data from China, the world's top copper buyer.


U.S. crude futures inched up 0.2 percent to $91.14 a barrel on hopes the new Japanese government's policies would spur demand. Brent crude steadied at $111.03.


However, South Korea warned on Thursday of only a modest recovery in the economy next year. India's economic growth could get stuck at 5-5.5 percent if a policy logjam continues, said Montek Singh Ahluwalia, a key policy adviser to Prime Minister Manmohan Singh.



Asset performance in 2012: http://link.reuters.com/muc46s


Fiscal cliff woes impact: http://link.reuters.com/num84t


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^>


YEN SALES ACCELERATE


Against the yen, the dollar at 85.87 yen reached its highest since September 2010, with investors accelerating their yen sales after new Japanese Prime Minister Shinzo Abe said his government would pursue bold monetary policy, flexible fiscal policy and a growth strategy to encourage private investment.


Abe has pledged to make his top priority beating deflation and taming the strong yen, which are dragging down the world's third biggest economy.


The yen is on track for a drop of more than 10 percent this year, its steepest since 2005. It also fell to a 16-month low against the euro at 113.65 yen on EBS on Thursday.


The weaker yen, a boon for Japanese exporters, lifted the benchmark Nikkei stock average <.n225> 0.9 percent to close at its highest since March 2011. It is on track to log its best yearly gain since 2005. <.t/>


"People are putting on some positions based on what we saw after the cabinet appointment and LDP policy decision," a dealer at a foreign brokerage said, referring to the ruling party.


The yen is expected to stay under pressure given the new government's clear resolve to prevent it rising. Japan's top government spokesman said recent yen declines were a reversal of past "one-sided" gains in the Japanese currency.


"I'm still bullish on the dollar/yen quite a bit," said a trader for a U.S. bank in Singapore. "In this thin market, I think anything can happen. But definitely I wouldn't go against the trend. The trend is quite clear at this point in time."


New Japanese Finance Minister Taro Aso said the prime minister had ordered him to compile a stimulus package without adhering to the previous government's 44 trillion yen ($519 billion) cap on new bond issuance.


The benchmark 10-year Japanese government bond yield rose to three-month highs of 0.80 percent, while lead 10-year JGB futures hit a three-month low of 143.48.


(Additional reporting by Dominic Lau in TOKYO, Miranda Maxwell in MELBOURNE and Masayuki Kitano and Ramya Venugopal in SINGAPORE; Editing by Paul Tait)



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Changing of the Guard: Corrupt Chinese Officials Draw Unusual Publicity





BEIJING — The Chinese have become largely inured to tales of voracious officials stockpiling luxury apartments, $30,000 Swiss watches or enough stolen cash to buy their mistress a Porsche.




But when images of a bulbous-faced Communist Party functionary in southwest China having sex with an 18-year-old girl spread on the Internet late last month, even the most jaded citizens took note — as did the local party watchdogs who ordered his dismissal.


These have been especially nerve-racking times for Chinese officials who cheat, steal and bribe. Since the local bureaucrat, Lei Zhengfu, became an unwilling celebrity here, a succession of others have been publicly exposed. And despite the usual cries of innocence, most have been removed from office while party investigators sort through their bedrooms and bank accounts.


In the weeks since the Communist Party elevated a new slate of top leaders, the state media, often fed by freelance vigilantes, have been serving up a head-spinning collection of scandals.


Highlights include a deputy district official in Shanxi Province who fathered 10 children with four wives; a prefecture chief from Yunnan with an opium habit who managed to accumulate 23 homes, including 6 in Australia; and a Hunan bureaucrat with $19 million in unexplained assets who once gave his young daughter $32,000 in cash for her birthday.


“The anticorruption storm has begun,” People’s Daily, the party mouthpiece, wrote on its Web site this month.


The flurry of revelations suggests that members of China’s new leadership may be more serious than their predecessors about trying to tame the cronyism, bribery and debauchery that afflict state-run companies and local governments, right down to the outwardly dowdy neighborhood committees that oversee sanitation. Efforts began just days after Xi Jinping, the newly appointed Communist Party chief and China’s incoming president, warned that failing to curb corruption could put the party’s grip on power at risk.


“Something has shifted,” said Zhu Ruifeng, a Beijing journalist who has exposed more than a hundred cases of alleged corruption on his Web site, including the lurid exertions of Mr. Lei. “In the past, it might take 10 days for an official involved in a sex scandal to lose his job. This time he was gone in 66 hours.”


The licentiousness of Qi Fang, the public security chief of a small city in the far west, probably deserves a prize for originality. This month, an Internet sleuth revealed that Mr. Qi was maintaining two young sisters as mistresses. The sisters, as luck would have it, had also landed police department jobs and shared an apartment bankrolled by the city.


Mr. Qi lost his post, but not before denying any mischief and correcting one detail of the story: the sisters, contrary to earlier reports, are not twins.


Still, for all the salaciousness associated with the latest scandals, analysts say it is too soon to know whether Mr. Xi and other senior leaders have the stomach to wage a no-holds-barred war on the party’s pervasive corruption.


They point out that most of the recent scandals were uncovered by journalists, anonymous citizens or disgruntled colleagues who posted photographs and other damning allegations on the Internet, forcing the authorities to respond. Also significant is that most of those ousted were relatively minor officials.


The manager of a major Chinese Internet company said the party was effectively abetting the anticorruption free-for-all by declining to pull the plug on the online denunciations. But he said there was an implicit understanding that high-ranking officials were off limits.


“For now it’s spontaneous,” said the manager, who asked that the name of his company be withheld because of the political sensitivities involved. “But we also understand the parameters.”


This month, Luo Changping, deputy managing editor at the enterprising newsmagazine Caijing, published accusations on his microblog about improper business dealings by Liu Tienan, the director of China’s National Energy Administration. The postings, which also included charges that Mr. Liu had fabricated his academic qualifications and had threatened to kill his mistress, have caused something of an earthquake, given that they targeted such a high-level official. Just as astonishing, many say, is that Mr. Luo’s claims remain undeleted by censors despite Mr. Liu’s denials of wrongdoing.


Patrick Zuo contributed research.



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How ‘Doctor Who’ Kept Its Big Christmas Secret Off Twitter






Tonight Doctor Who fans get to gorge on their annual Christmas fix — a full-length special episode the series has produced every year for the holiday since 2005. This time, however, there’s some extra spice in the form of a new regular cast member: Jenna-Louise Coleman debuts in “The Snowmen” as the Doctor’s next companion.


Except it’s not her debut. Coleman actually made her first appearance in the series premiere back in September. Actually, make that surprise appearance. In preseason interviews, Doctor Who‘s producers had explicitly told fans they’d have to wait until Christmas before they’d see Coleman in the show.






[More from Mashable: Top 10 Twitter Pics of the Week]


But there she was, fighting Daleks and making soufflĂ©s, way ahead of schedule. This was unheard of for the series, which has seen major plotlines leak online — usually months before broadcast — several times over the past few years. The show had gotten to the point where it would simply announce any major developments far in advance in order to get ahead of the spoiler hunters.


Yet somehow the show’s producers kept Coleman’s early debut a secret — a feat made even more challenging since there were several preview screenings of the episode, each attended by hundreds of rabid fans, all carrying smartphones. How did Doctor Who keep every single one of them from tweeting about it?


[More from Mashable: How Music Ruled Twitter in 2012]


“I asked. That’s it,” says Steven Moffat, Doctor Who‘s current showrunner. “I don’t think anyone thought it would work. I certainly didn’t. At the London premiere, I just stood up and said, ‘Please, nobody, no fan, no newspaper — nobody at all — mention that she’s in it. And to my surprise it worked.”


Moffat says the idea of misleading the audience about when Coleman would debut “grew” as he was writing the current series. But it almost didn’t happen since others at the BBC wanted to get ahead of the news and announce her presence at the first preview screening. Moffat, however, was convinced (rightly, it turns out) that he could persuade the fans and journalists in attendance to guard the secret.


“They tried to talk me out of it at the last minute,” he says. “And it did involve a lot of charming journalists and saying ‘Please don’t…’ It was the polite embargo, really. We couldn’t really embargo it. And I was always clear, ‘There is no punishment here. You don’t get blacklisted — I’m just asking, and the show will be better if you keep this secret.’ And they did.”


But did really not a single person on fire off a quick tweet about Coleman being on the show? It appears so. Although Twitter doesn’t offer a way to search tweets within a specific date range, searching the Twitter domain on Google during the month of August (the series premiered on Sept. 1) for her name reveals just regular promotion for the show.


“You can get a long way just by asking politely,” says Moffat. “Who knew that’s all you had to do? What’s remarkable about it is not one single person broke. And I really didn’t think that was going to work, because if any website had broken it — if any forum had broken it — the press would have just leapt in. They would have felt no further need for restraint. But they didn’t.”


Now Coleman makes her “proper” debut in the Christmas special, but is she playing the same character as before (who was — spoiler alert — abruptly killed off), or someone different? Moffat’s already told fans not to expect any great explanations under the tree. What’s going on with Coleman’s character (characters?) won’t be fully revealed until the series returns in the New Year.


But who knows? Maybe that’s another mislead.


Will you be watching Doctor Who tonight? Does the show still surprise you? Share your thoughts in the comments.


Doctor Who Returns


Matt Smith (The Doctor) and Karen Gillan (Amy Pond) attended a special screening of the premiere of Doctor Who Series 7 at New York City’s Ziegfeld Theater. The episode, “Asylum of the Daleks,” debuts on BBC America on Sept. 1.


Click here to view this gallery.


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